Hitting the Hong Kong Toy fair


One of the many great benefits of running White & Black Trading is the fun we get to have whilst doing our job!  Each year, we visit some of the biggest exhibitions of new and innovative toys and games in the world.  A few weeks ago, we joined over 50,000 visitors at the Hong Kong Toys & Games Fair, the largest of its kind in Asia, to preview first-hand what’s coming onto the market in 2018.

These fairs are enormous gatherings of toy companies, inventors and manufacturers, each pushing the boundaries of innovation and imagination to bring joy to our kids – our mantra is quality, durability, value and longevity.  As parents, we understand that toys are expensive, so our products must stand the test of time, and enhance, educate or inspire our kids in some way.

With this front of mind, we braced ourselves for the Hong Kong trip, during which we would walk ‘miles of aisles’, in search of the very best on offer.  We loved the drones (Emma had to have the controls pried from her hands), but we’re researching the ins-and-outs of safety regulations here in Singapore before we make a product choice, as aviation rules are evolving as quickly as the the technology itself.

The Micro scooter stand was absolutely brilliant, beautifully displaying the entire range. Crewed by a big team from HQ in Switzerland, there was a big emphasis on the engineering and technology aspects of the products, with design and technical experts from Micro holding visitor’s imaginations as they took everyone (literally) through the nuts and bolts of what makes Micro scooter such an iconic brand.   It was also a great chance to meet up with our fellow counterparts from other countries too. We ended the Toy Fair by going out to dinner with other Micro distributors and the Micro Swiss team where we were treated to a sneak peek of innovations coming soon. Watch this space.

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